Home | Writing | Media | Music | Design | Advertising | Contact
Creative
Concept, copy, art direction, layout and campaign design - integrated creative right up to prepress.
My approach to advertising creative is to be appropriate, not
arty.
1995: Keells Business Systems. Repositioning a conservative IT conglomerate...
...as having integrity...
...professonalism...
...and a vision...
...and relaunching it into a skeptical marketplace.
Planning Documentation
Advertising and market communications requires planning, and I often had to design my own templates and mapping documents.
Bond Street, an exclusive Sri Lankan fashion label, required this planning document ahead of a market communications effort.
This cement manufacturer required me to prepare a document as a brief for a market research company.